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/ 001 The enterprise marketing OS

One signal, above the entire marketing stack.

Signal360 is the operating system for enterprise marketing. It reads every system you already own, turns the noise into one honest number, and writes the decision back. Zero rip. Zero replace.

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47 systems per CMO 26% of budget blind 3 weeks to a sourced answer $1.4T global spend, unmanaged
/ 002 Why marketing runs blind

The data already exists. It just never resolves into one reading.

Most enterprises run marketing across twenty to thirty disconnected systems. The tools multiplied. The single operating view never arrived, so the marketing chief opens fourteen tabs to answer one board question, and the answer is always late.

47
Systems per marketing chief, on average, none of them talking to each other.
26%
Of budget traceable only to an invoice, never to an outcome.
3wk
Median lag between a board question and a reliable, sourced answer.
15%
To 30 percent of large budgets lost to duplication and above-market rates.
/ 003 The platform

Zero rip.
Zero replace.

Signal360 does not replace your finance, agency, media or campaign systems. It sits above them, reads their scattered information, and turns it into one live, honest picture. Then it writes tasks, purchase orders and approvals back into the systems your teams already use.

28
Live connectors, no data warehouse required
6wk
To value, not an eighteen-month replatform
0mo
Replatform time. It reads what you own

Reads your finance, media, campaign, analytics and creative systems  ·  Writes back tasks · POs · approvals

Every marketing system converging into one unified data signal
/ 004 The loop

Connect, control, optimise, then prove it in one number.

01 / Connect

One picture

Unified

Every marketing platform unified into a single operational view that is always up to date.

02 / Control

One cockpit

Managed

Campaigns, agencies, media and spend run from one place, with warnings before things go wrong.

03 / Optimise

One adviser

Recommended

Waste surfaced, risk flagged early, the next move recommended with the evidence attached.

04 / Prove

One number

Banked

Savings counted once, at reconciliation. A payback figure your finance team will accept.

/ 005 The product

Meet Troola

A Signal360 product, live and demonstrable today. Troola brings your entire marketing operation into one place, shows what needs attention before it costs money, and proves what it has saved. The detail is best seen live.

Troola Executive Command Centre, a live screen
/ 006 Written for the office that answers to the board

One operational truth, in each leader's language.

CMO

Walk into the board with one sourced number instead of nine dashboards. Stop defending the budget. Start setting the growth agenda.

CEO

One health score for all marketing, sourced from every system. The number the CEO, the marketing chief and the board finally agree on.

CFO

Budget, spend, variance and forecast in the language finance already uses. Every rand approved with a trail from estimate to reconciled invoice.

CIO

Single sign-on with enforced multi-factor authentication, encryption in transit and at rest, and an audit log your assurance teams recognise.

/ 007 The boardroom, changed

"The first Monday I walked into a board meeting with one sourced number instead of nine dashboards, the conversation changed."

Chief Marketing Officer · Telecommunications

An enterprise boardroom
Book a demo

See your whole marketing. Decide with proof.

A working platform is ready to show today, end to end. The next step is a working session with your team.